The Rhine Valley as a traditional area for embroidery.

LÄSSER's leading market position is neither chance nor luck, instead it is the result of the optimal interaction of numerous factors. One of these factors is the geographical area: the Rhine Valley around St. Gallen, idyllically located on the course of the Rhine between the gently descending hills of the Appenzell Vorderland and the foothills of the Alps. Here in the borderland between Switzerland and Austria, a dynamic textile and industrial area has developed over centuries.

Embroidery shapes life in the region

The textile industry has always been one of the supporting pillars of the economy of the Rhine Valley. The manufacture and processing of fabrics and cloth have a long tradition and have decisively shaped life in the region. Above all embroidery is solidly anchored in the history of the Rhine Valley - and also in the hearts and minds of the population.

Remaining true to one's roots

The same also applies to the machine industry: the Rhine Valley is known internationally for high quality precision mechanisms and fine mechanics. In the textile machine industry these two areas flow together - it is therefore only logical that a business such as LÄSSER AG has its roots in the Rhine Valley. And has remained true to these roots: the headquarters are still in Diepoldsau.

Growing and thriving

Although historical developments and regional advantages form a good starting point, they do not sell products. To be successful in the long-term, a company must continuously further develop. Innovations and a spirit for progress are therefore part of the core philosophy of LÄSSER AG. With ground-breaking technologies, trend-setting in-house developments and modern production facilities, LÄSSER AG has secured itself its leading position on the international market.